Online Marketing & Local Business
In a very short span of time, this thing we call the Internet and online marketing has matured into a very
powerful marketing platform and has/is changing the way we conduct our business.
In fact, the Internet now gives any business access to literally a world wide marketplace. And not only that, it
does so very quickly and very economically. You see, the Internet is, at it's core, blind justice for all
It no longer requires a business to have a massive advertising budget to reach a
market beyond its local boundaries.
The size and/or location of a business are no longer a determining factor when assessing the competition in the
world of online marketing.
Today, a rapidly growing number of companies are not only rethinking their overall marketing approach, but they
are reallocating their advertising and marketing dollars to the online marketing segment.
This type of move is not without trepidation for many businesses simply because online marketing and the
benefits are unfamiliar territory. One of the greatest benefits to online marketing is its ability to level the
playing field. Even small businesses these days can expand their market reach from local to national... even
international if they so desire in a very quick and cost effective manner.
It's not like the days gone by of print, radio, and television (particularly radio and television) where a
business had to be large enough and have a large enough budget to achieve this type of market penetration.
And not only that, since online marketing is essentially electronic marketing; almost every activity can be
bench-marked, tracked, and monitored in order for business to get on the fly feedback which allows them to make
real time changes and improvements that deliver almost immediate results concerning their ROI.
So what are some of these online marketing activities? Although this is a bit of a loaded question as there are
numerous methods and sub-methods, let's take a look at a few... search engine marketing (SEM), e-mail marketing,
and social media marketing.
Even though this may not look or sound like a long list, don't be fooled; there is a myriad of activities and
tasks that surround each of these. Let's take a little closer look at search engine
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