Getting Started With Local Business SEO
Okay... we've come a long way since setting the stage, and then looking over some actual numbers so now you can
can see how you don't have to single any one area out in your business plan that you believe is under achieving and
then spend countless hours, energy, and money cracking the whip steadfastly focused on one area.
Quite the contrary as you can see by the very enlightening numbers... small gains across multiple areas will
yield you much greater ROI and with not nearly the amount of time, effort, and expense. So, you can see the
numbers... and you like what you see.
You like the idea and can't wait to take it back to your business... but how... how do you get started?
Glad you asked... let's take a look at getting you jump started, and then I'm sure you can take it from
To Get More Customers
||Determine and select a target audience that you can fulfill and serve effectively.
Get to know both your customer base, and the people around the community, and the demographics of
the people who have bought and what they have bought from you in the past.
||Create your identity in the market. In other words, begin branding yourself and
your business as an authority in that market that you have selected. Don't be afraid to promote and
||Develop and deploy a marketing message that is compelling and gets your target
audience curious and interested in learning more about how you can help them.Work on developing a
referral program that your existing customers can be exited about and that will turn them literally
into a little army of sales people out in the community talking you up and referring business to
To Increase Your Ticket Average
||At the time of the purchase, suggest a money saving larger size, or a money
savings bundle that you have put together that complements (and up-sells) what the customer is
already buying. This is known as bundling splintered the items. For example, if someone is buying a
single splintered item that may be part of a group, suggest if they buy the whole group, the
savings would be like getting one free if they bought them all separately.
||Always, suggest additional items or accessories that would go well with the
purchase. There isn't an item around that doesn't have some sort of complimentary accessory... and
this goes to if you're in the service business... in fact it may be even easier to offer upgrades
to any service you may be selling.
To Get Customers To Buy More Often
||Know what your customers needs are. If you're in business and you're not
communicating with your customers often enough to know what's going on in their world, what
problems that they be experiencing, and what they would like to have, then you're just flat missing
the boat with one of the easiest ways to increase your business.When you know your customers,
developing specials, bundling items, and getting referrals because you're so in tune, will just
||In today's world, if you're actively developing a customer list that you can
regularly (even automatically) stay in touch with them, you're behind your competition already.
Always keep your customers informed on what's new. What's coming up... and even going away. Get
them to opt-in to your business newsletter or ezine. Stay in touch with post cards and email
broadcasts that are in tune to what they purchase... so you keep them away from your
Increase Your Customer's Evergreen Factor
||Get to know your customers. Call on them from time to time. In today's electronic
world this is easy, but go beyond that. You need to be out in the community networking and being an
active member of local charities and organizations.
||Respect and care for your customers. Your customers are the lifeblood of your
business. If you always take time out from your hectic day to personalize their experience with you
and your business you'll have customers and referrals from those customers coming to your business
for life. In other words, make sure your customers are raving fans of you and your business.
Now get back to your business and spend some time looking over these four keys areas for business growth.
Develop a plan of action for each area.
It doesn't have to be extensive to get started but get something down in writing for ideas that you can readily
implement that will begin to maximize each one of these areas. Then lastly... and most importantly... take
Don't worry about if your plans and ideas are perfect... just get started TODAY! You can tweak, adjust, and
learn as you go, but get going you must.
Remember, don't worry or exert all your efforts trying to hit the home run. It's the little improvements across
all areas that really pay the big dividends... Remember what you've just learned on how to get 10% to return
Give us a call or get in touch and let's talk about where you are, where you
want to be, and most importantly, how to get there.